Energy Rescue: Formula Design Philosophy and Ingredient Breakdown
Why we made this product: each of these ingredients has its role, but no product had been formulated around multi-layered protection during alcohol metabolism.
Ingredients & Function
Health Insights · 6 articles
The Collagen Dosage Myth: Why Is 3,000mg More Efficient Than 10,000mg?
Collagen labels tout ever-bigger doses, but swallowed collagen never reaches the skin intact. Dose is only the start; molecular weight decides what arrives.
AURA Collagen Peptide Powder: Why We Designed the Formula This Way
Collagen brands keep racing to bigger doses, but few ask what actually happens to collagen inside the body. That question is where the AURA formula began.
What Is Eggshell Membrane, and Why Is It in a Collagen Formula?
Eggshell membrane (ESM), the thin film inside an eggshell, naturally combines collagen, elastin and hyaluronic acid. How it works, and why AURA uses it.
A Misunderstood "Luxury" B-Complex?
Using PQ Labs' first flagship product as an example, why we insisted on adding patented Korean Hovenia dulcis to a B-complex formula.
Why Is Hovenia Dulcis Known as "The Ancient Hangover Fruit"?
Since we launched our "Ultimate Energy Rescue — Hovenia B-Complex," many customers have encountered the name H…